Giving you the strategy to amplify your organisation’s positive impact.
Ask ChatGPT, Gemini, or Google’s AI Overviews to explain your organisation, and yes, you’ll get an answer. But ask again, you’ll get a different one. That’s the number one challenge when measuring any organisation’s visibility in AI search. Your organisation’s presence in AI answers can be observed, but it’s not necessarily consistent. AI doesn’t behave […]
The search landscape is shifting quickly, with features, user behaviour and industry commentary updating almost every day. Google is obviously central to that shift towards AI search, as it continues encouraging users towards generative AI experiences through features like AI Overviews and AI Mode. That makes its “Guide to Optimising for Generative AI Features on […]
AI search may reduce some website clicks, but traffic is only part of the story. Learn why businesses need to rethink discovery and user journeys.
AI browsers are changing how people use websites. Learn what Gemini in Chrome means for content, comms, digital visibility in the UK and how to prepare.
You don’t need me to tell you that AI is completely changing search. Every B2B brand wants to know how to appear in AI answers. It’s easy to see why. So there are two questions every B2B needs to answer before they start thinking about AI-driven discovery, AI SEO, GEO – whatever you want to […]
AI content policies are starting to show up in more places, especially among publishers, broadcasters and other editorial-led organisations. With AI playing a much larger role in how a lot of content gets produced, these policies are no surprise. The question I’m asking isn’t whether organisations are using AI in content creation. Most already are, […]
When I was three, my brother had a stick. Not just any stick – a very good stick. I wanted it with the full commitment only a three-year-old can bring to something they have no practical use for. There were a few issues. It was too big for me, it belonged to my brother, and […]
It’s no secret that users are increasingly turning to AI search platforms such as ChatGPT, Google’s AI Overviews and Perplexity to ask questions about organisations, industries and services. Instead of browsing links, they receive a single summarised answer built from multiple sources across the web. While developing our AI Performance Analyser, we began noticing a […]
AI search visibility is evolving quickly. For UK B2B organisations trying to understand the future of search with AI, the pace of change can feel overwhelming. But the future of AI marketing is not entirely unpredictable – there are patterns that reveal where things are heading. Here’s a quick video summary where I explain this […]
When someone asks an AI search tool about a service in your sector, the answer often includes specific organisations. The same names tend to appear again and again. AI is changing search marketing – but tools such as ChatGPT don’t return a list of websites like traditional search engines. Instead, they generate a response by […]
AI tools summarise your organisation using multiple sources. Here's how AI representation works and how to monitor and strengthen your brand visibility.
Senior Content Strategist Charlie Stewart explains how B2B firms can create authentic, story-driven marketing content that resonates with audiences and builds trust in the age of AI.
