Giving you the strategy to amplify your organisation’s positive impact.
Digital marketing budgets are under pressure from both sides. Paid media is becoming more expensive and automated. Meanwhile, the number of places where people discover and evaluate organisations is growing. Going into 2027, getting more from your digital marketing budget can’t just mean lowering your cost per click or finding the cheapest channels. Your marketing […]
Ask ChatGPT, Gemini, or Google’s AI Overviews to explain your organisation, and yes, you’ll get an answer. But ask again, you’ll get a different one. That’s the number one challenge when measuring any organisation’s visibility in AI search. Your organisation’s presence in AI answers can be observed, but it’s not necessarily consistent. AI doesn’t behave […]
If someone types your organisation’s name directly into their search bar, you’d expect your website to be both the top result and the first place they’ll then go to learn about your brand. Increasingly, you’d be wrong. Google is showing AI Overviews on more branded searches, putting an AI-generated summary between your audience and your […]
Sometimes it can be tempting to think of your website like a stage. It’s your big opportunity to stand in front of the whole internet and explain what you do, who it’s for, and why it matters. That sounds great. But it’s not how search works, and it’s not how your site should either. Your […]
Corporate communications agency Emperor takes a minority stake in exceptional™ Emperor, one of the UK’s leading employee-owned corporate communications agencies, has taken a minority stake in exceptional™, marking a new chapter in a relationship between the two businesses that stretches back almost a decade. It’s an investment that brings together Emperor’s expertise in corporate reporting, […]
We analysed 86 UK energy companies to see how ready they are for AI search. The average AI Readiness score was just 36 out of 100, and only one company cleared our benchmark of 70. The biggest issue wasn’t technical performance. Most websites could be accessed by AI platforms, but far fewer gave them enough clarity, evidence, and confidence to recommend the business.
A good service page needs to do more than rank in Google. It needs to give AI search tools enough information to understand what you offer, who it is for, and why you should be recommended over someone else. Our research into 86 UK energy organisations points to four things to get right when it comes to AI search optimisation.
Our research into AI visibility in the energy sector found that LinkedIn was the most cited third-party source in AI search answers, appearing in 15.3% of responses. However, organisations with stronger third-party authority were no more likely to appear in AI answers. External coverage helps AI search tools validate your story, but it can’t compensate for a website that doesn’t clearly explain who you are, what you do, and why you should be recommended.
AI search tools build their understanding of your organisation from your website, LinkedIn, press coverage, industry publications, government websites, reviews, and other credible sources. Our research into 86 UK energy organisations suggests that clear owned content and consistent third-party evidence give AI search tools a stronger information base from which to understand and represent an organisation.
We analysed 86 UK energy organisations to understand how prepared they are for AI-driven search. Looking at the ten highest-scoring companies, five trends stand out: they describe their services clearly, give important offers dedicated space, define who those offers are for, connect them to tangible outcomes, and provide evidence to support their claims.
The energy sector includes a broad range of organisations, from renewable energy developers and energy infrastructure providers to technology businesses, utilities and consumer-facing suppliers. Each operates in a complex market, often with multiple audiences, long buying journeys and products that can be difficult to explain. Effective energy marketing therefore requires more than promoting individual products […]
On the Monday evening of London Climate Action Week, with London cooking under a record-breaking heatwave, the most sensible place in the city was underground. We brought a room full of marketers together from across climate tech, clean energy, and sustainability, in an 18th century port cellar, for an eco wine tasting. The wine was […]
