Director of Client Success
As our Director of Client Success, Anna helps our clients understand the big picture and the long term: where to invest their marketing spend, how to measure success and how to adapt as digital discovery evolves.
She has worked in digital marketing since 2008, with organisations across the healthcare, finance, professional services, energy, charities and consumer sectors. Her wealth of experience spans lead generation, customer acquisition, measurement, reporting and marketing budget decisions.
Anna combines expertise in search behaviour, marketing performance and digital measurement to empower leadership teams to cut through complexity and make better-informed decisions. In recent years, she has focused on the impact of AI on search and discovery, translating emerging trends into practical marketing strategies that organisations can act on today. A regular industry speaker, she has presented and moderated at events including BrightonSEO, Hero Conf, MeasureFest and Learn Inbound.
Anna plays a key role in maintaining the quality of our work, developing the team and ensuring clients receive clear, commercially focused advice.
We analysed 86 UK energy organisations to understand how prepared they are for AI-driven search. Looking at the ten highest-scoring companies, five trends stand out: they describe their services clearly, give important offers dedicated space, define who those offers are for, connect them to tangible outcomes, and provide evidence to support their claims.
Will AI search mean people stop visiting your website? The honest answer is… yes, in some cases. AI-generated answers are already changing how people use search. Pew Research Center found that users clicked a traditional Google result on 8% of visits where an AI summary appeared, compared with 15% of visits where there was no […]
AI browsers are going to change how people interact with websites. Google is rolling out Gemini in Chrome to Mac and Windows desktop users in the US. This means users can ask Gemini to clarify complex information on any webpage they’re reading. Google has also introduced the ability to ask questions about the current page […]
When I was three, my brother had a stick. Not just any stick – a very good stick. I wanted it with the full commitment only a three-year-old can bring to something they have no practical use for. There were a few issues. It was too big for me, it belonged to my brother, and […]
It’s no secret that users are increasingly turning to AI search platforms such as ChatGPT, Google’s AI Overviews and Perplexity to ask questions about organisations, industries and services. Instead of browsing links, they receive a single summarised answer built from multiple sources across the web. While developing our AI Performance Analyser, we began noticing a […]
AI search visibility is evolving quickly. For UK B2B organisations trying to understand the future of search with AI, the pace of change can feel overwhelming. But the future of AI marketing is not entirely unpredictable – there are patterns that reveal where things are heading. Here’s a quick video summary where I explain this […]
When someone asks an AI search tool about a service in your sector, the answer often includes specific organisations. The same names tend to appear again and again. AI is changing search marketing – but tools such as ChatGPT don’t return a list of websites like traditional search engines. Instead, they generate a response by […]
AI tools summarise your organisation using multiple sources. Here's how AI representation works and how to monitor and strengthen your brand visibility.
Google’s Performance Max just got a major upgrade. Anna Corbett breaks down how new channel-level reporting helps you make smarter, data-driven decisions about your ad spend.
Anna Corbett explains how we use AI to boost campaign performance, from analytics to client conversations – without losing the human touch.
Football is the most popular sport on earth – but popularity can be a double-edged sword. The game has a huge impact on the environment, from the carbon emissions released during the construction and operation of giant stadiums, to the air miles stacked up every year by fans travelling all over the globe. Last year, […]
I grew up in Germany’s Black Forest. Sounds spooky – the sort of place children get tricked by witches or somehow struggle to tell the difference between their grandmother and a wolf in a nightgown. I loved it. My childhood home was secluded, in a field hidden deep within the woods. We couldn’t see our […]
