Will AI search stop people visiting my website?
AI search may reduce some website clicks, but traffic is only part of the story. Learn why businesses need to rethink discovery and user journeys.
Anna Corbett
Director of Client Success
Anna is a speaker and author with over 15 years of experience in search marketing, diligently passing her knowledge on to her team. Day to day she works with clients on their marketing strategy, specifically leveraging search to realise concrete business goals.
Anna is particularly passionate about psychology and user behaviour in search. She specialises in search intent research, creating meaningful and actionable reports.
Here’s my recommended reading
What do AI browsers mean for B2B marketing?
AI browsers are changing how people use websites. Learn what Gemini in Chrome means for content, comms, digital visibility in the UK and how to prepare.
Don’t chase the stick: rethinking search in the age of AI
When I was three, my brother had a stick. Not just any stick – a very good stick. I wanted it with the full commitment only a three-year-old can bring to something they have no practical use for. There were a few issues. It was too big for me, it belonged to my brother, and […]
Why LinkedIn is becoming a critical platform for AI visibility
It’s no secret that users are increasingly turning to AI search platforms such as ChatGPT, Google’s AI Overviews and Perplexity to ask questions about organisations, industries and services. Instead of browsing links, they receive a single summarised answer built from multiple sources across the web. While developing our AI Performance Analyser, we began noticing a […]
How can we prepare for what’s next in AI?
AI search visibility is evolving quickly. For UK B2B organisations trying to understand the future of search with AI, the pace of change can feel overwhelming. But the future of AI marketing is not entirely unpredictable – there are patterns that reveal where things are heading. Here’s a quick video summary where I explain this […]
Are some businesses more likely to appear in AI results?
When someone asks an AI search tool about a service in your sector, the answer often includes specific organisations. The same names tend to appear again and again. AI is changing search marketing – but tools such as ChatGPT don’t return a list of websites like traditional search engines. Instead, they generate a response by […]
Can you control what AI says about your organisation?
AI tools summarise your organisation using multiple sources. Here's how AI representation works and how to monitor and strengthen your brand visibility.
Google just gave us better ad data – here’s why that matters
Google’s Performance Max just got a major upgrade. Anna Corbett breaks down how new channel-level reporting helps you make smarter, data-driven decisions about your ad spend.
Using AI to measure your marketing success
Anna Corbett explains how we use AI to boost campaign performance, from analytics to client conversations – without losing the human touch.
Changing the game: How exceptional™ is helping Green Football drive sustainable change through data
Football is the most popular sport on earth – but popularity can be a double-edged sword. The game has a huge impact on the environment, from the carbon emissions released during the construction and operation of giant stadiums, to the air miles stacked up every year by fans travelling all over the globe. Last year, […]
Cheesemonger to changemaker: Why I needed to change the way I worked
I grew up in Germany’s Black Forest. Sounds spooky – the sort of place children get tricked by witches or somehow struggle to tell the difference between their grandmother and a wolf in a nightgown. I loved it. My childhood home was secluded, in a field hidden deep within the woods. We couldn’t see our […]
