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Think back to your teenage years, if you dare.  It’s a weeknight. You’re at home. You’ve finished your homework and, being the upstanding citizen you are, you remember that the rubbish collection is due tomorrow. You decide to take the bins out. You get up from the sofa, you put your shoes on, and you’re […]

Ask yourself these questions. These are two examples of actions taken by speakers at the Better Business Conference in Manchester last week, which I had the opportunity to attend. While I understand the motivation behind both approaches, I also respectfully disagree with them.  In this article, I want to attempt to explain why, and to […]