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Strategic. Digital. Marketing.

Social. Search. Content. Analytics.

For ambitious firms in sustainable energy


SMS // Smart Energy and Technology


MFG // Energy and EV


Istesso // Biotechnology

exceptional™ is the strategic digital agency for ambitious firms in energy.

With 18 years of experience and a team that has launched over 200 digital campaigns, our creative marketing strategies empower firms which are having a positive impact on the world to amplify their vital work – and their results.

Digital strategy

Everyone wants in on sustainability. If you’re going to get more leads, you need to establish your authority, build trust in your solution, and communicate your work clearly to people outside of your sector.

We help you shout about your sustainability solutions. Our multi-channel digital strategies raise awareness of your brand, leverage your existing clients and contacts to promote your solutions, and attract new prospects into your pipeline.

Social media

To raise awareness of your energy solution, you need to tell your story. Social media is your most powerful storytelling tool in the digital age.

We will design and execute social media campaigns that resonates with users whether they’re energy-savvy or not to win you more followers, increase your reach and foster social engagement between your target audience and your organisation.

SEO & content

Your audience might know you – but do they trust you enough to choose you over the competition? Strong search engine optimisation (SEO) and informative website content helps you remain top-of-mind and Google Search results.

We will create content about your energy solution that’s optimised for search engines and addresses your different audience groups’ needs directly, helping your website climb Google’s rankings to increase your visibility among the people who need your services most.

Paid media

Get ahead of the competition. With everyone searching for sustainability, paid media advertising gets your solution right in front of your audience.

Our paid media strategies connect your content directly to strangers, targetting the most cost-effective customer journeys to get you results with great value for money.

Analytics & measurement

Your digital marketing strategy can’t be a one-and-done. Our analytics delve into the metrics that matter most to sustainable success, providing actionable insights to continually refine your digital marketing activity.

From user behaviour analysis to conversion tracking, we leverage data to drive informed decisions and ensure your marketing efforts are aligned with your goals in an ever-changing energy landscape.

How we do it

We’ve created something truly unique – the digital marketing flywheel.

The strategic model that builds trust and engages your audience at each stage of their buying journey.

Implementing this will increase awareness of your services, reduce your advertising spend, and give your marketing long-lasting momentum.

Building your digital campaign


Create the strategy

We create a strategy based on your goals, your audience and your industry to ensure that your digital marketing campaigns stay on track and always remain focused on your organisation’s business goals.

Activate the campaign

We put your strategy into action, using our years of experience to create and manage the high quality social media, site content and paid media your campaigns need to succeed.

Measure the impact

We analyse and report on your strategy’s results, allowing us to continually improve your outcomes and find new opportunities for success. We give you support and actionable insights every step of the way.

Featured case study

SMS Energy: Amplifying the impact of decarbonisation through search engine visibility.

SMS Website
  • 164%

    Increase in search visibility

  • 73%

    Increase in traffic

  • 25%

    Increase in engagement

SMS is an independent energy and infrastructure solutions provider. They specialise in carbon reduction assets, including smart metres, battery energy storage systems and EV charge points. Working closely with the private and public sectors, SMS’ smart metering systems are helping to decarbonise the UK by 2050. 

SMS partnered with us to grow their search engine visibility. Their aim was to gain more exposure and showcase their strong authority in the energy sector. We have been happily working with them to achieve this and new goals.

The digital marketing partner trusted by national and global brands

What do our clients say?

A great team who think strategically and creatively to find the best solutions to problems, and create drivers for future engagement and growth. They are all leaders in their fields, and are thoroughly fun, friendly and engaging on top of it. A pleasure to work with and real value creators. Highly recommended.


Put us on the front page of Google. That led to not only really good increases in donations of individual computers, but also enabled us to get that web presence that enabled our business donations to grow.


The end result was beyond our expectations and very well received by the market. We’ve had increased awareness about our business, which led to licensing opportunities and more growth.

D. simpson, iksuda

Ready to create your digital strategy?

Send us your details and we’ll start talking.