Giving you the strategy to amplify your organisation’s positive impact.
I’m going to try and answer a very difficult question: Does the purpose-driven marketing we do at exceptional™ help companies have a positive impact on the world, or does it only inflate their apparent impact? Or, to look at the bigger picture: Can marketing actually have a positive impact, or does its place in our […]
The energy sector is growing and changing, with renewable energy expected to compose up to half of the UK’s electricity by 2025. In today’s landscape, energy companies need to harness the power of digital marketing to effectively connect with their diverse audiences and stand out in a crowded marketplace. First, it’s important to understand that […]
In June 2024, exceptional™ was awarded B Corp status, with a B Impact Assessment score of 89. Fantastic! But at the end of the day, that certification is an acknowledgement – a piece of paper, a plaque, a new entry in the B Corp directory. It doesn’t make us a different agency to the one […]
Let’s cut to the chase. Your organisation has a solution which is going to positively impact the world. You also have a target audience that you need to take action before you can make that impact. That audience could be potential clients, it could be investors, it could be the government – it could be […]
When were the first commercial solar panels installed? The noughties? The ‘90s? If you guessed the ‘80s, you’re half right… but half wrong. Boston-born inventor Charles Fritts installed the first solar array on a New York City rooftop in the 1880s. Fritts’s panels weren’t just a science experiment. They were a genuine attempt to commercialise […]
Think back to your teenage years, if you dare. It’s a weeknight. You’re at home. You’ve finished your homework and, being the upstanding citizen you are, you remember that the rubbish collection is due tomorrow. You decide to take the bins out. You get up from the sofa, you put your shoes on, and you’re […]
I grew up in Germany’s Black Forest. Sounds spooky – the sort of place children get tricked by witches or somehow struggle to tell the difference between their grandmother and a wolf in a nightgown. I loved it. My childhood home was secluded, in a field hidden deep within the woods. We couldn’t see our […]
Ask yourself these questions. These are two examples of actions taken by speakers at the Better Business Conference in Manchester last week, which I had the opportunity to attend. While I understand the motivation behind both approaches, I also respectfully disagree with them. In this article, I want to attempt to explain why, and to […]
We see it all the time. Your company is spending money on a digital marketing campaign – Google Ads, social media, email marketing, SEO and more – but you just aren’t seeing the strong return on investment that you were promised. In this article, I will explain why the marketing model used by most businesses […]
In the early 1900s, Hollywood was making its mark as the home of moviemaking. Aspiring actors were flooding the streets, small studios were consolidating into industry giants, and the once small LA neighbourhood’s population was growing rapidly. By 1923, Los Angeles Times publisher Harry Chandler had funded the construction of a lavish residential development nearby. […]
The digital marketing flywheel is a model which will help your business win more work by leading people through distinct phases, each with their own marketing activities and audience: the See stage, the Think stage, the Do stage and the Trust stage. But the buyer journey isn’t always linear. People don’t always see your service, […]
