Your questions, answered with exceptional™ expertise

Anna Corbett explains how we use AI to boost campaign performance, from analytics to client conversations – without losing the human touch.

In our new video series, our team explains the role of AI can play in your digital strategy, starting with Iain Scott, Director of Growth at exceptional™.

At Google Marketing Live 2025, the focus was clear: AI is already changing the way people search, and as a result, it’s changing what brands need to do to show up in search results. Here’s what you need to know – and what it means for your marketing.

Football is the most popular sport on earth – but popularity can be a double-edged sword. The game has a huge impact on the environment, from the carbon emissions released during the construction and operation of giant stadiums, to the air miles stacked up every year by fans travelling all over the globe. Last year, […]

B Corp Month 2025 is upon us. It’s a great time to reflect on how far we’ve come, yes, but more importantly, it’s another reminder that B Corp certification isn’t the end – it’s just the beginning. The real work lies in continuously striving for improvement, staying curious, and challenging our own assumptions. In June […]

Love it or hate it, everyone’s seen it.  Google’s AI Overviews are changing the way your search results appear. Now, AI-generated summaries will often answer user questions before the usual list of site links we’ve come to expect. In fact, 47% of Google Search results now include an AI Overview – at least, according to AI […]

If you’re hoping to create one perfect piece of content so manipulative that it sends your site straight to the top of Google Search, I’ve got some bad news. Exactly how Google’s algorithm works remains a bit of a mystery. What Google has made crystal clear, however, is how its team assesses the quality of […]

This is an article to help you get better at story-driven marketing within your organisation or for your clients.  I’m not talking about your old school wishy-washy once upon a time style storytelling. This is about drawing out the kind of authentic stories your colleagues (or clients) don’t even know they’re hiding. It’s about getting […]

I’m going to try and answer a very difficult question: Does the purpose-driven marketing we do at exceptional™ help companies have a positive impact on the world, or does it only inflate their apparent impact?  Or, to look at the bigger picture: Can marketing actually have a positive impact, or does its place in our […]

The energy sector is growing and changing, with renewable energy expected to compose up to half of the UK’s electricity by 2025. In today’s landscape, energy companies need to harness the power of digital marketing to effectively connect with their diverse audiences and stand out in a crowded marketplace.  First, it’s important to understand that […]

You know your business needs to use LinkedIn.  With over a billion users, LinkedIn is the premier platform for connecting with your investors, customers, employees, industry peers and other stakeholders. You’ve only got one question. What should your organisation actually post about? So many businesses know that there are big benefits to engaging with their […]

In June 2024, exceptional™ was awarded B Corp status, with a B Impact Assessment score of 89. Fantastic! But at the end of the day, that certification is an acknowledgement – a piece of paper, a plaque, a new entry in the B Corp directory. It doesn’t make us a different agency to the one […]