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Connecting people in crisis to help online, wherever they are

We designed Befrienders Worldwide’s website to ensure that people in need have access to suicide prevention hotlines as easily as possible.

Who are Befrienders Worldwide?

Befrienders Worldwide is an international charity dedicated to providing support to those in need of suicide prevention helplines. Since 2012 the charity has grown to encompass 349 emotional support centres across 32 countries, with 25,000 volunteers providing support to an estimated 7 million people each year. 

Our partnership

Over 700,000 people die by suicide every year according to the World Health Organisation. For every death, there are twenty attempted suicides. 

People in need require easy access to support. That support needs to be in their timezone and language so that they can be listened to in confidence and without prejudice as soon as possible. 

Our team has worked with Befriends Worldwide for over 10 years. We started working with Befrienders Worldwide back in 2012, developing their web presence and assisting them with Google Ads campaigns and analytics. The charity’s most recent website design aims to get people in need support as quickly and as easily as possible by connecting them to the hotline relevant to them. 

Befrienders Worldwide website

The exceptional™ experience

We are thrilled to have collaborated with Befrienders Worldwide in creating this brand new website. It is our hope that the new site will provide easy access to those who need suicide prevention hotlines globally and support the ongoing efforts of Befrienders Worldwide.”

Iain Scott, CEO AT Exceptional™

The exceptional™ result

Previously, the Befrienders Worldwide site provided support for members, while the separate Help app provided information for those in need.

Our redesign consolidates Befrienders Worldwide’s support for members and those in need in one place. Information for members and potential members remains a part of the new site, while information for people in need is more visible and immediately accessible. 

As soon as users land on the new site’s homepage, their nearest help centre and its phone number are displayed, wherever they are in the world. The site looks at each visitor’s language settings and approximate location to find the right help centre  for them. Content about helping yourself and others is also easier to access, and more visible on the homepage. 

These changes are designed to give people access to help as quickly as possible in situations where time is undeniably of the essence. 

The new website is just one part of our ongoing partnership. We will continue to make adjustments to the site to improve its search visibility and give people in need of support easy access to the information they need.”

The exceptional™ impact

“This website is yet a further iteration of Befrienders Worldwide ambition to be a leading source of emotional help globally. They were equal partners in developing this concept, reviewing the effectiveness of our current websites and designing this system. The next phase of this project is no less challenging: we will translate this website into as many languages as we can, to increase our reach to people in emotional need.”