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We partnered with IT education charity The Turing Trust for an impactful paid search campaign that secured them a monthly Google Ad grant worth over £8,000, and a remarkable growth in their conversion rates.

Who are The Turing Trust?

Founded by Alan Turing’s family, The Turing Trust is a charity which has provided over 169,000 students with the chance to gain IT skills.

Every donated computer allows 18 students to learn IT skills. 20% more of those students gain university places. Their average income increases by 39%. 

By installing donated IT equipment in schools across Africa, Asia and the UK, The Turing Trust has had a huge social and environmental impact. Their work has saved over 4,200 tonnes of carbon. That’s the same as powering over 1000 UK homes for a year, or planting over 10,600 trees.

We’ve been partnered with The Turing Trust since 2019. Now, 20% of all of their donations come from the Google Ad campaign we set up. In 2022, that campaign led to over 400 computer donations. 

Our partnership

Our Director of Client Success Anna Corbett first met The Turing Trust at their stall at the Turing Fest conference.

Their team explained that they were at risk of losing their Google Ads Grant due to Google’s strict specifications. Anna agreed to write and launch a Google Ads campaign that wouldn’t just meet Google’s guidelines, but get The Turing Trust better visibility than ever before.

Turing Trust Website

The exceptional™ results

Our work with The Turing Trust has seen their Google Ads visibility increase dramatically.

In just one year, their ads’ clicks per month skyrocketed from just 300 to over 3,000. By 2023, that campaign has gained almost 45,000 clicks in total. That led to an estimated 900 conversions. That isn’t the only change:

  • Approximately 20% of The Turing Trust’s monthly conversions come from the Google Ads campaign our team set up.
  • In 2018, 1,663 PCs were donated to The Turing Trust. With our help, 12,187 PCs were donated to The Turing Trust in 2022, a 633% increase over our partnership.
  • In 2022, The Turing Trust diverted 200 tonnes of PCs that would have gone to waste. The charity’s total saved IT equipment created equivalent carbon savings of 750 tonnes of CO2, the equivalent to planting 1,900 trees or powering 180 UK homes for a year.
  • In 2022, 61 additional classrooms and organisations in Malawi were equipped with computers, allowing 53,000 additional students to learn digital skills from Turing Trust computers.

The exceptional™ impact

The team’s work on our Google AdWords helped put us on the map. It literally put us on the front page of Google.

That led to not only really good increases in donations of individual computers, but also enabled us to get that web presence that enabled our business donations to grow.

Without their expertise, we almost certainly wouldn’t be using AdWords anymore. Frankly, we can attribute all of the impact of the AdWords programme directly to the help that Anna has given us, because it wouldn’t exist in any form had it not been for her.

They have stayed with us for the long haul and that’s enabled everything to be ten times more efficient.

It has genuinely been truly phenomenal.

JAMES TURING, Founder & CEO, Turing trust