CEO // Founding Partner
CEO & Founding Partner
With 18 years in the digital industry, Iain has worked through the ranks from web design freelancer, SEO specialist through to social media, and now leads the exceptional™ team.
Iain has worked with brands such as the BBC, the RSPCA, the National Trust and Harrods.
Some notable highlights from his many years in digital:
When were the first commercial solar panels installed? The noughties? The ‘90s? If you guessed the ‘80s, you’re half right… but half wrong. Boston-born inventor Charles Fritts installed the first solar array on a New York City rooftop in the 1880s. Fritts’s panels weren’t just a science experiment. They were a genuine attempt to commercialise […]
We see it all the time. Your company is spending money on a digital marketing campaign – Google Ads, social media, email marketing, SEO and more – but you just aren’t seeing the strong return on investment that you were promised. In this article, I will explain why the marketing model used by most businesses […]
In the early 1900s, Hollywood was making its mark as the home of moviemaking. Aspiring actors were flooding the streets, small studios were consolidating into industry giants, and the once small LA neighbourhood’s population was growing rapidly. By 1923, Los Angeles Times publisher Harry Chandler had funded the construction of a lavish residential development nearby. […]
The digital marketing flywheel is a model which will help your business win more work by leading people through distinct phases, each with their own marketing activities and audience: the See stage, the Think stage, the Do stage and the Trust stage. But the buyer journey isn’t always linear. People don’t always see your service, […]
