Head of AI Search
Ed helps our clients support business growth by improving how they’re discovered, understood and recommended across AI search.
He has worked in digital marketing since 2019, with organisations across SaaS, enterprise technology, consulting, education and B2B services. His work connects business objectives with digital strategies designed to deliver measurable results.
Ed focuses on AI discoverability, search behaviour and website experience. He helps clients understand how AI search tools interpret their organisation, which sources shape that understanding and what can be improved to strengthen how they’re discovered, represented and recommended.
His approach combines strategic thinking with a practical understanding of how search behaviour is changing, helping clients adapt as AI becomes a bigger part of how audiences research and evaluate organisations.
AI search tools build their understanding of your organisation from your website, LinkedIn, press coverage, industry publications, government websites, reviews, and other credible sources. Our research into 86 UK energy organisations suggests that clear owned content and consistent third-party evidence give AI search tools a stronger information base from which to understand and represent an organisation.
Ask ChatGPT, Gemini, or Google’s AI Overviews to explain your organisation, and yes, you’ll get an answer. But ask again, you’ll get a different one. That’s the number one challenge when measuring any organisation’s visibility in AI search. Your organisation’s presence in AI answers can be observed, but it’s not necessarily consistent. AI doesn’t behave […]
