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Ed Ricketts

Senior Digital Strategist

Ed Ricketts, Senior Digital Strategist at exceptional™

Ed works with our clients to support business growth by helping them make clearer, more confident decisions across their digital activity.

He has a particular interest in how people search, discover and choose brands online, empowering our clients to navigate this changing landscape in the age of AI. Ed translates insight into practical changes that improve performance across all digital channels.

Here’s my recommended reading

How we measure what AI is saying about your organisation

By Ed Ricketts

Ask ChatGPT, Gemini, or Google’s AI Overviews to explain your organisation, and yes, you’ll get an answer. But ask again, you’ll get a different one. That’s the number one challenge when measuring any organisation’s visibility in AI search. Your organisation’s presence in AI answers can be observed, but it’s not necessarily consistent.  AI doesn’t behave […]