Charlie Stewart

Sometimes it can be tempting to think of your website like a stage. It’s your big opportunity to stand in front of the whole internet and explain what you do, who it’s for, and why it matters. That sounds great. But it’s not how search works, and it’s not how your site should either. Your […]

You don’t need me to tell you that AI is completely changing search. Every B2B brand wants to know how to appear in AI answers.  It’s easy to see why. So there are two questions every B2B needs to answer before they start thinking about AI-driven discovery, AI SEO, GEO – whatever you want to […]

“Thought leadership” has become an essential part of B2B marketing. Ever since Google’s helpful content update, it’s been more important than ever for your organisation’s team members to be producing high-quality, informed content in their areas of expertise.  What is thought leadership? Articles, LinkedIn posts, blogs, videos – all of this comes under that umbrella. […]

Senior Content Strategist Charlie Stewart explains how B2B firms can create authentic, story-driven marketing content that resonates with audiences and builds trust in the age of AI.

Charlie Stewart shares how video content can connect with your audience at the exact moment they’re searching – and why it’s time to treat video as a vital search asset, not just a creative one.

Senior Content Strategist Charlie Stewart shares how exceptional™ uses AI to streamline research and content audits – while keeping strategy, creativity, and quality in human hands.

If you’re hoping to create one perfect piece of content so manipulative that it sends your site straight to the top of Google Search, I’ve got some bad news. Exactly how Google’s algorithm works remains a bit of a mystery. What Google has made crystal clear, however, is how its team assesses the quality of […]

This is an article to help you get better at story-driven marketing within your organisation or for your clients.  I’m not talking about your old school wishy-washy once upon a time style storytelling. This is about drawing out the kind of authentic stories your colleagues (or clients) don’t even know they’re hiding. It’s about getting […]

You know your business needs to use LinkedIn.  With over a billion users, LinkedIn is the premier platform for connecting with your investors, customers, employees, industry peers and other stakeholders. You’ve only got one question. What should your organisation actually post about? So many businesses know that there are big benefits to engaging with their […]

Think back to your teenage years, if you dare.  It’s a weeknight. You’re at home. You’ve finished your homework and, being the upstanding citizen you are, you remember that the rubbish collection is due tomorrow. You decide to take the bins out. You get up from the sofa, you put your shoes on, and you’re […]

Ask yourself these questions. These are two examples of actions taken by speakers at the Better Business Conference in Manchester last week, which I had the opportunity to attend. While I understand the motivation behind both approaches, I also respectfully disagree with them.  In this article, I want to attempt to explain why, and to […]

You want to use AI to write content quickly. But here’s the problem. ChatGPT isn’t great with straight facts. It’s more interested in creating something that looks like a well-researched piece of content, but when you get into the nitty gritty, you’ll find that a lot of the details are incorrect or the descriptions very […]