Senior Digital Strategist
Adriana works with our clients to ensure that their digital activity is focused, effective and well worth their investment.
With a strong background in paid media, she brings a practical, performance-led approach to digital strategy. Adriana enjoys helping businesses make smart decisions about where to invest their time and budget, and works closely with clients to turn objectives into clear plans that deliver measurable results.
In my previous article – Become your own benchmark: why B2B marketing needs better measures of success – we looked at why B2B digital marketing benchmarks can be useful, but limiting. They help senior marketers within organisations – or B2B digital marketing agencies like exceptional™ – to understand the landscape, defend performance and create context. […]
Benchmarks are useful in digital marketing. They offer reassurance: a way to make performance feel measurable, comparable and defensible. Marketing benchmarks help answer the question every marketer has heard in one form or another: “Is this good?” As marketers, we review the stats, look at whether we are above or below the industry average, and […]
It’s easy to assume that rising ad costs are the result of competition. More advertisers. Higher demand. Increased pressure on auctions. But in 2026, something more structural is happening. A series of Google Ads updates and Meta platform changes are directly increasing how much advertisers spend – and how that spend is controlled. These are […]
This guide breaks down all the social media image and video sizes you need to know, including LinkedIn, Instagram, Facebook, X (formerly Twitter), YouTube, Pinterest, TikTok and Google Business Profile.
