Senior Digital Strategist
Adriana helps our clients expand their reach, increase brand visibility and drive sustainable growth through paid media.
She has worked in digital marketing since 2018, with organisations across B2B, charities, fashion, large-scale events and public sector organisations. More recently, she has focused on working with sustainability-led and purpose-driven brands, helping them connect with the audiences that need them most.
Adriana specialises in multi-channel paid media strategy, planning and executing campaigns across a range of platforms to support brand awareness, lead generation and long-term growth. She helps clients make better decisions about where to invest their budgets and how to maximise the impact of their campaigns.
She is particularly interested in creating human-centred advertising that delivers genuine value to audiences, ensuring paid media acts as a helpful solution rather than an interruption.
Adriana is a regular industry speaker, having appeared on panels at Hero Conf and BrightonSEO. She also co-hosted Marketeer Moments, sharing practical, data-led and human-first marketing strategies with senior marketing leaders.
In my previous article – Become your own benchmark: why B2B marketing needs better measures of success – we looked at why B2B digital marketing benchmarks can be useful, but limiting. They help senior marketers within organisations – or B2B digital marketing agencies like exceptional™ – to understand the landscape, defend performance and create context. […]
Benchmarks are useful in digital marketing. They offer reassurance: a way to make performance feel measurable, comparable and defensible. Marketing benchmarks help answer the question every marketer has heard in one form or another: “Is this good?” As marketers, we review the stats, look at whether we are above or below the industry average, and […]
It’s easy to assume that rising ad costs are the result of competition. More advertisers. Higher demand. Increased pressure on auctions. But in 2026, something more structural is happening. A series of Google Ads updates and Meta platform changes are directly increasing how much advertisers spend – and how that spend is controlled. These are […]
This guide breaks down all the social media image and video sizes you need to know, including LinkedIn, Instagram, Facebook, X (formerly Twitter), YouTube, Pinterest, TikTok and Google Business Profile.
