Giving you the strategy to amplify your organisation’s positive impact.
When were the first commercial solar panels installed? The noughties? The ‘90s? If you guessed the ‘80s, you’re half right… but half wrong. Boston-born inventor Charles Fritts installed the first solar array on a New York City rooftop in the 1880s. Fritts’s panels weren’t just a science experiment. They were a genuine attempt to commercialise […]
Think back to your teenage years, if you dare. It’s a weeknight. You’re at home. You’ve finished your homework and, being the upstanding citizen you are, you remember that the rubbish collection is due tomorrow. You decide to take the bins out. You get up from the sofa, you put your shoes on, and you’re […]
I grew up in Germany’s Black Forest. Sounds spooky – the sort of place children get tricked by witches or somehow struggle to tell the difference between their grandmother and a wolf in a nightgown. I loved it. My childhood home was secluded, in a field hidden deep within the woods. We couldn’t see our […]
Ask yourself these questions. These are two examples of actions taken by speakers at the Better Business Conference in Manchester last week, which I had the opportunity to attend. While I understand the motivation behind both approaches, I also respectfully disagree with them. In this article, I want to attempt to explain why, and to […]
We see it all the time. Your company is spending money on a digital marketing campaign – Google Ads, social media, email marketing, SEO and more – but you just aren’t seeing the strong return on investment that you were promised. In this article, I will explain why the marketing model used by most businesses […]
In the early 1900s, Hollywood was making its mark as the home of moviemaking. Aspiring actors were flooding the streets, small studios were consolidating into industry giants, and the once small LA neighbourhood’s population was growing rapidly. By 1923, Los Angeles Times publisher Harry Chandler had funded the construction of a lavish residential development nearby. […]
The digital marketing flywheel is a model which will help your business win more work by leading people through distinct phases, each with their own marketing activities and audience: the See stage, the Think stage, the Do stage and the Trust stage. But the buyer journey isn’t always linear. People don’t always see your service, […]
Your business won’t do good just because your team is full of good people. However, if we’re going to take the next step and ingrain high environmental and transparency standards into companies across the UK, each company needs to be judged relative to its ability. For example, a 4000-person international corporation should be held to […]
You want to use AI to write content quickly. But here’s the problem. ChatGPT isn’t great with straight facts. It’s more interested in creating something that looks like a well-researched piece of content, but when you get into the nitty gritty, you’ll find that a lot of the details are incorrect or the descriptions very […]
Back in August I announced that we are starting our journey to becoming a B Corp. B Corps are businesses verified to meet high standards of social and environmental performance, transparency and accountability. Businesses can’t have morals – at least, not ones reliant on the personal attitudes of the people working at them. That’s not […]
Businesses don’t have morals. Businesses can’t have morals. That might sound cynical. I disagree. A business is a mechanism for making money. If morals replace money as your business’ bottom line, your business will run out of money. Whatever good your business was doing will disappear along with it. We need to accept that a […]
AI has taken the world of digital marketing by storm. We’ve seen AI being used in Google Analytics, it’s changing the way we approach content marketing and what we post on social media. Now, it’s the turn of Google Ads. The platform already includes a range of AI features and, at Google Marketing Live, recently […]
