Director of Client Success
Anna is a speaker and author with over 15 years of experience in search marketing, diligently passing her knowledge on to her team. Day to day she works with clients on their marketing strategy, specifically leveraging search to realise concrete business goals.
Anna is particularly passionate about psychology and user behaviour in search. She specialises in search intent research, creating meaningful and actionable reports.
AI search visibility is evolving quickly. For UK B2B organisations trying to understand the future of search with AI, the pace of change can feel overwhelming. But the future of AI marketing is not entirely unpredictable – there are patterns that reveal where things are heading. Here’s a quick video summary where I explain this […]
When someone asks an AI search tool about a service in your sector, the answer often includes specific organisations. The same names tend to appear again and again. AI is changing search marketing – but tools such as ChatGPT don’t return a list of websites like traditional search engines. Instead, they generate a response by […]
AI tools summarise your organisation using multiple sources. Here's how AI representation works and how to monitor and strengthen your brand visibility.
Google’s Performance Max just got a major upgrade. Anna Corbett breaks down how new channel-level reporting helps you make smarter, data-driven decisions about your ad spend.
Anna Corbett explains how we use AI to boost campaign performance, from analytics to client conversations – without losing the human touch.
Football is the most popular sport on earth – but popularity can be a double-edged sword. The game has a huge impact on the environment, from the carbon emissions released during the construction and operation of giant stadiums, to the air miles stacked up every year by fans travelling all over the globe. Last year, […]
I grew up in Germany’s Black Forest. Sounds spooky – the sort of place children get tricked by witches or somehow struggle to tell the difference between their grandmother and a wolf in a nightgown. I loved it. My childhood home was secluded, in a field hidden deep within the woods. We couldn’t see our […]
