Google just gave us better ad data – here’s why that matters
Google’s Performance Max just got a major upgrade. Anna Corbett breaks down how new channel-level reporting helps you make smarter, data-driven decisions about your ad spend.
Anna Corbett
Director of Client Success
Anna is a speaker and author with over 15 years of experience in search marketing, diligently passing her knowledge on to her team. Day to day she works with clients on their marketing strategy, specifically leveraging search to realise concrete business goals.
Anna is particularly passionate about psychology and user behaviour in search. She specialises in search intent research, creating meaningful and actionable reports.
Here’s my recommended reading
Using AI to measure your marketing success
Anna Corbett explains how we use AI to boost campaign performance, from analytics to client conversations – without losing the human touch.
Changing the game: How exceptional™ is helping Green Football drive sustainable change through data
Football is the most popular sport on earth – but popularity can be a double-edged sword. The game has a huge impact on the environment, from the carbon emissions released during the construction and operation of giant stadiums, to the air miles stacked up every year by fans travelling all over the globe. Last year, […]
Cheesemonger to changemaker: Why I needed to change the way I worked
I grew up in Germany’s Black Forest. Sounds spooky – the sort of place children get tricked by witches or somehow struggle to tell the difference between their grandmother and a wolf in a nightgown. I loved it. My childhood home was secluded, in a field hidden deep within the woods. We couldn’t see our […]
