Iain Scott
CEO & Founder
Iain has a strong background in digital, and brings high-level strategic thinking to client campaigns.
exceptional™ is moving to The White Chapel Building
In June 2026, exceptional™ is moving from Aldgate Tower to The White Chapel Building next door as we continue to grow.
After more than four years at Aldgate Tower, exceptional™ is relocating to a brand new home… next door!
It’s only a hop, skip and a jump away, but it reflects a bigger step for our agency.
Over the past year, we’ve launched exceptional™, sharpened our focus on AI driven discovery, and continued to work with visionary organisations driving positive impact.
Our team continues to expand. Most recently, we’ve welcomed Jean Kamara as Campaign Coordinator and Will Gadsby-Peet as Strategic Director.
We want a space that gives people more room to think, collaborate, host clients and do their best work – without losing the energy of being together in East London.
Our new address is:
exceptional™ The White Chapel Building 10 Whitechapel High Street London E1 8QS
Same neighbourhood. More space. Next chapter.
I’ve got plenty to say
View my other articles and opinion pieces below
We didn’t rebrand to exceptional™ to stay quiet
There’s a strange feeling that comes with putting your own company in the spotlight – especially when, for 20 years, you’ve been far more comfortable helping other brands grow than talking about yourself. The day before our exceptional™ rebrand celebration event, I genuinely wondered whether we’d made a mistake hosting something so ambitious. A full […]
Base Creative is now exceptional™
After 20 years as Base Creative, we’ve rebranded as exceptional™. Here’s why, what’s changed, and what it means for the organisations we work with.
AI is changing Search Marketing. Are you changing your strategy?
Google’s search experience is changing – fast. Iain Scott explains how AI Overviews and AI Mode are reshaping search, and what your business needs to do to.
What AI means for your digital marketing strategy
In our new video series, our team explains the role of AI can play in your digital strategy, starting with Iain Scott, Director of Growth at exceptional™.
