From Words to Actions: How Your Digital Marketing Can Fight Climate Change
Imagine you’ve just booked a flight to Madrid for a weekend getaway. Now, picture doing that 81,152 times.
That’s how much carbon we could save if every Brit sent one fewer email per day. The reality? Digital marketing and PR activities – emails, campaigns, websites – all carry a hidden environmental cost.
At exceptional™, we believe it’s time for change. This whitepaper isn’t just about understanding digital carbon. It’s about empowering you to make a tangible impact.
What’s inside?
The inconvenient truth of the digital world
It’s easy to think of the digital space as “clean.” But behind the screens, data centres consume vast amounts of energy – contributing to 2.5% of global carbon emissions, more than the aviation industry.
Every web page, ad, and campaign leaves a footprint. And as the digital economy grows, so does its impact on our planet.
Your marketing matters more than you think
Marketing isn’t just about selling your service. It’s about shaping behaviour. 81% of PR professionals expect climate change to play an increasingly significant role in their work. Your campaigns don’t just influence customers. They create ripples across industries.
By adopting sustainable practices, you’re not only cutting emissions – you’re inspiring action, and building trust.
34% of consumers say independent ethical certifications increase their trust in brands. It’s time to align your values with your strategy.
Simple steps, big impact
Here’s a glimpse into how you can start making a difference, today:
- Rethink content formats: Switching to low-carbon formats for videos and images can drastically decrease your digital footprint.
- Optimise ad design: Ads with reduced data demand can cut carbon emissions by up to 72%.
- Streamline your campaigns: One million digital ad impressions create the same footprint as a round-trip flight from Boston to London. Reduce waste by targeting high-engagement audiences.
Leading with transparency and purpose
We’ve all seen the dangers of greenwashing. With 60% of sustainability claims found to be misleading, consumers demand more than empty promises. PR and marketing must walk the walk.
This report equips you with the tools to communicate authentically and make your sustainability efforts credible.
Download the report
This isn’t just about your campaigns. It’s about your legacy. Inside the whitepaper, you’ll discover:
- How to measure and manage digital carbon emissions
- Actionable frameworks for sustainable advertising and PR
- Insights from our marketing and PR professionals
Download your copy now and join a growing movement of brands choosing to do better.
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Why exceptional™?
At exceptional™, we see marketing as a force for good. From optimising your digital footprint to amplifying your values, we help organisations like yours drive positive change. Our mission? To cut through the noise and amplify the good in the world.