Senior Content Strategist
As our Senior Content Strategist, Charlie helps our clients turn their expertise into online visibility, trust and commercial growth.
He has worked in digital marketing since 2022, supporting organisations across B2B, professional services, technology and energy. His work focuses on strengthening their positioning, improving their search visibility and building their authority through content.
Charlie is especially interested in how organisations earn attention and trust as AI changes the way people research, evaluate and choose suppliers. He helps our clients create genuinely useful, differentiated content in a landscape increasingly saturated with AI-generated information.
Charlie is a three-time speaker at CopyCon, has spoken at BrightonSEO, and is co-author of Socialise (2024), alongside exceptional™ Founder and CEO Iain Scott.
AI is the talk of the town – these days you can’t swing a virtual cat without hitting someone discussing the latest and greatest in artificial intelligence. That first sentence was generated by ChatGPT with the prompt “a funny, colourful turn of phrase about how everyone is talking about AI these days” and I’ve got […]
Ironically, encouraging authenticity can lead to content which appears less authentic. The word “authentic” can be misinterpreted as meaning “emotional”, “personal” or simply “fun”. How do you make content that feels “honest”? Failed attempts at authenticity often lead with an appeal to the personal – “you can trust me because of the internal emotional factors that […]
Engaging content really helps take your social media campaign to the next level. But we know that posts ideas are tough to come up with all the time, which is why we’ve created this guide sharing our 10 most engaging social post ideas to help you out. The best social media campaigns include a variety […]
