Strategic Director
Abby is Strategic Director and heads up the exceptional™ Search & Content team, with a strong background in copywriting, content and paid search campaigns.
Abby has over 10 years of experience, with work has been featured in many online publications across finance and business.
Whether you’re creating content for your site or just updating it, forming a strategy around your audience’s interests is easier said than done. You’ll likely have a vague version of your ideal audience in mind – their industry, their job titles – but what are they actually looking for when they arrive on your site? […]
Whether it’s a tip on how to do something (just like this post!) or an answer to a popular question within your industry, the best blog posts are the ones that provide real value to their readers. So, if you’re wondering what to include in your next blog post (or 10), here’s how to come […]
It’s one thing to write content for your company’s blog, it’s another thing altogether to create content that’s valuable to your audience. One of the best ways to do just that is to use topic clusters in your content marketing strategy. With topic clusters, you can provide in-depth advice and information on the areas your […]
