Strategic Director
Abby helps organisations improve search visibility, generate demand and understand the commercial impact of their marketing activity.
Since 2015, she has worked across energy, fintech, legal services, travel, entertainment, food and beverage, and charity sectors, developing strategies that combine search, content, paid media and analytics to support business growth.
With expertise spanning organic and paid search, Abby helps organisations identify growth opportunities while providing greater clarity around marketing performance and return on investment. She is focused on how changing search behaviour is reshaping the role of websites, content and digital discovery.
Her work has been featured by Moz and PPC Hero, and she has appeared as a guest expert on the SEO Office Hours podcast to discuss search, analytics and content strategy. She is a member of ProCopywriters and Women in Tech SEO.
Whether you’re creating content for your site or just updating it, forming a strategy around your audience’s interests is easier said than done. You’ll likely have a vague version of your ideal audience in mind – their industry, their job titles – but what are they actually looking for when they arrive on your site? […]
Whether it’s a tip on how to do something (just like this post!) or an answer to a popular question within your industry, the best blog posts are the ones that provide real value to their readers. So, if you’re wondering what to include in your next blog post (or 10), here’s how to come […]
It’s one thing to write content for your company’s blog, it’s another thing altogether to create content that’s valuable to your audience. One of the best ways to do just that is to use topic clusters in your content marketing strategy. With topic clusters, you can provide in-depth advice and information on the areas your […]
