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This guide breaks down all the social media image and video sizes you need to know, including LinkedIn, Instagram, Facebook, X (formerly Twitter), YouTube, Pinterest, TikTok and Google Business Profile.

“Thought leadership” has become an essential part of B2B marketing. Ever since Google’s helpful content update, it’s been more important than ever for your organisation’s team members to be producing high-quality, informed content in their areas of expertise.  What is thought leadership? Articles, LinkedIn posts, blogs, videos – all of this comes under that umbrella. […]

You know your business needs to use LinkedIn.  With over a billion users, LinkedIn is the premier platform for connecting with your investors, customers, employees, industry peers and other stakeholders. You’ve only got one question. What should your organisation actually post about? So many businesses know that there are big benefits to engaging with their […]

AI is the talk of the town – these days you can’t swing a virtual cat without hitting someone discussing the latest and greatest in artificial intelligence. That first sentence was generated by ChatGPT with the prompt “a funny, colourful turn of phrase about how everyone is talking about AI these days” and I’ve got […]

Ironically, encouraging authenticity can lead to content which appears less authentic. The word “authentic” can be misinterpreted as meaning “emotional”, “personal” or simply “fun”. How do you make content that feels “honest”?  Failed attempts at authenticity often lead with an appeal to the personal – “you can trust me because of the internal emotional factors that […]

Engaging content really helps take your social media campaign to the next level. But we know that posts ideas are tough to come up with all the time, which is why we’ve created this guide sharing our 10 most engaging social post ideas to help you out. The best social media campaigns include a variety […]