Giving you the strategy to amplify your organisation’s positive impact.
E-A-T: expertise, authoritativeness and trustworthiness. Until the end of last year, these were the three criteria which Google used to assess the quality of a webpage. In December 2022, that changed. Now, Google talks about “E-E-A-T”: Experience, Expertise, Authoritativeness and Trustworthiness. On the surface, it might not be clear just what this change means and […]
Whether or not you’re an expert in search engine optimisation, it’s clear that those in the profession love a good acronym (SEO, PPC, CPC, CTR… the list goes on!). And, as a professional or marketer for a financial services firm, there are two more SEO acronyms to know about if you want to improve your […]
It’s one thing to write content for your company’s blog, it’s another thing altogether to create content that’s valuable to your audience. One of the best ways to do just that is to use topic clusters in your content marketing strategy. With topic clusters, you can provide in-depth advice and information on the areas your […]
