Base Creative is now exceptional™
After 20 years as Base Creative, we’ve rebranded as exceptional™. Here’s why, what’s changed, and what it means for the organisations we work with.
Your questions, answered with exceptional™ expertise
Giving you the strategy to amplify your organisation’s positive impact.
exceptional™ has achieved B Corp™ certification: So what?
exceptional™ has achieved B Corp™ Certification! It shows that we have met high standards of verified performance, accountability, and transparency on factors ranging from sustainability and employee benefits to charitable giving and supply chain practices. As a milestone, our certification underscores our commitment to leveraging our digital marketing expertise to have a positive impact on […]
Improving access to support for people in crisis
Over 700,000 people die by suicide every year according to the World Health Organisation. For every death there are an estimated twenty attempted suicides. People in need require easy access to support – in their timezone and language – so that they can be listened to in confidence and without prejudice as soon as possible. […]
Improving your ESG strategy: is perfect the enemy of good?
Agnostic thinking gets a bad rap. It’s seen as wish-washy, non-committal, even cowardly. Pick a side. Take a risk. Buy bitcoin. Cash out. Put it all on red. Live dangerously. Figure out what your principles are and don’t waver. Positive agnostic thinking isn’t about avoiding decisions, however. It’s about freeing yourself from preconceptions that might be […]
