Giving you the strategy to amplify your organisation’s positive impact.
B Corp Month 2025 is upon us. It’s a great time to reflect on how far we’ve come, yes, but more importantly, it’s another reminder that B Corp certification isn’t the end – it’s just the beginning. The real work lies in continuously striving for improvement, staying curious, and challenging our own assumptions. In June […]
I’m going to try and answer a very difficult question: Does the purpose-driven marketing we do at exceptional™ help companies have a positive impact on the world, or does it only inflate their apparent impact? Or, to look at the bigger picture: Can marketing actually have a positive impact, or does its place in our […]
In June 2024, exceptional™ was awarded B Corp status, with a B Impact Assessment score of 89. Fantastic! But at the end of the day, that certification is an acknowledgement – a piece of paper, a plaque, a new entry in the B Corp directory. It doesn’t make us a different agency to the one […]
When were the first commercial solar panels installed? The noughties? The ‘90s? If you guessed the ‘80s, you’re half right… but half wrong. Boston-born inventor Charles Fritts installed the first solar array on a New York City rooftop in the 1880s. Fritts’s panels weren’t just a science experiment. They were a genuine attempt to commercialise […]
I grew up in Germany’s Black Forest. Sounds spooky – the sort of place children get tricked by witches or somehow struggle to tell the difference between their grandmother and a wolf in a nightgown. I loved it. My childhood home was secluded, in a field hidden deep within the woods. We couldn’t see our […]
