SMS
Smart energy firm, SMS partnered with us on their search visibility strategy, with powerful results.
Lead in the era of Al driven discovery.
Users are turning to Al for answers.
Al powered search is changing how people discover organisations. We structure your content and surface your expertise so Al systems can understand, trust and recommend your brand with clarity.
What we do
We work with organisations to make their brand discoverable across Al powered environments.
As discovery expands beyond traditional search engines, we structure your content, data and expertise so Al systems can understand who you are, what you offer and why you matter.
Our approach blends SEO, structured data, content strategy and technical optimisation to strengthen your visibility as Al continues to evolve. Whether people are searching, scrolling or asking, we ensure Al systems can recognise, reference and recommend your organisation with confidence.
Al discoverability audits
We provide a detailed assessment of where and how your brand appears across Al-powered search and answer engines – identifying gaps, inconsistencies and opportunities for improved visibility.
Content structured for Al
We design content for both humans and machines – creating formats, phrasing and clarity that help generative systems and everyday readers understand context, expertise and intent.
Conversational optimisation
We help you prepare your content for voice assistants, LLM interfaces and emerging conversational tools – ensuring your brand can be referenced in natural, user-led queries.
Entity optimisation
We ensure your organisation, products, expertise and people are clearly defined as entities Al systems can recognise, validate and surface reliably across platforms.
SERP feature optimisation
Our strategies improve visibility across features such as featured snippets, knowledge panels and answer boxes that influence how Al models learn and cite authoritative sources.
Structured data
From schema markup to well-structured metadata, we optimise your site and content so Al assistants and search engines can interpret, connect and present your information accurately.
How we’ve helped our clients
Metis
We worked with Metis to deliver a digital strategy that builds credibility and generates demand from local authorities.
ValidPath
exceptional™ developed and executed a full digital marketing strategy for ValidPath, designed to improve conversion rates and lead quality.
Infuse Al throughout your strategy
Strong Al visibility improves every part of your marketing.
It helps new audiences discover your organisation, strengthens trust as they evaluate their options, supports confident decision making and builds the authority that leads to long term advocacy.
Al plays a key role in our model, the Digital Marketing Flywheel, connecting technical optimisation, structured data, clear content and intelligent measurement into one system that becomes more powerful over time. The result is Al driven discoverability that increases visibility, deepens trust and amplifies your brand’s strengths to win you more work.
Their expertise and guidance have been invaluable, along with their trusted recommendations as industry experts. The team helped us deliver a step change in our marketing execution and played a key role in strengthening our brand positioning, which has contributed to us being recognised as the Best Network in the UK.
E. Davies, ValidPath
What’s trending in Al driven discovery?
How to create authentic marketing content in the age of AI
Senior Content Strategist Charlie Stewart explains how B2B firms can create authentic, story-driven marketing content that resonates with audiences and builds trust in the age of AI.
AI is changing Search Marketing. Are you changing your strategy?
Google’s search experience is changing – fast. Iain Scott explains how AI Overviews and AI Mode are reshaping search, and what your business needs to do to.
Using AI to measure your marketing success
Anna Corbett explains how we use AI to boost campaign performance, from analytics to client conversations – without losing the human touch.
Prepare for Al driven search
If you’re ready to make your organisation discoverable across Al search, answer engines and emerging discovery platforms, we’d love to understand your goals and challenges.
Let’s talk. Book your strategic workshop.