ValidPath
exceptional™ developed and executed a full digital marketing strategy for ValidPath, designed to improve conversion rates and lead quality.
Reach the right people at the right moment.
Tactical paid advertising that ensures your brand is reaching new audiences, while building trust among your existing clients to reduce your costs over time.
What we do
We help you use paid media with purpose.
By combining precise targeting, compelling creative and performance insight, your campaign will reach the audiences that matter and move them closer to taking action. Every paid activity is aligned with your search, social and content strategies so each click supports long term growth rather than short term spikes.
Whether you need instant visibility, focused lead generation or support for a wider campaign, we build paid programmes that put your message in front of high intent audiences and deliver measurable outcomes.
Paid search
We develop targeted campaigns that place your organisation in front of people actively searching for your expertise. We refine targeting, messaging and account structure to maximise relevance, efficiency and commercial impact.
Paid social
Activate precision-targeted campaigns across LinkedIn, Instagram, Facebook and X to reach the audiences that matter. Your strongest messages are amplified through paid social that accelerates awareness, engagement and demand.
Campaign planning & activation
From concept to execution, we develop the messaging, formats and targeting that ensure your paid activity performs across platforms and aligns with your wider marketing goals.
Creative & messaging development
We create clear, compelling ad creative built to cut through competitive feeds and connect with real user intent. Our approach blends brand consistency with performance driven clarity.
Performance reporting & optimisation
We provide transparent reporting focused on outcomes, monitoring what truly matters and refining your campaigns over time to improve efficiency, engagement and conversions.
Landing page guidance
We recommend improvements that strengthen the experience after the click so more of your paid traffic turns into leads, conversations and opportunities.
How we’ve helped our clients
SMS
Smart energy firm, SMS partnered with us on their search visibility strategy, with powerful results.
Intrum
Intrum partnered with us to educate financially vulnerable consumers about the risks of Black Friday spending.
Accelerate your business growth
Effective paid campaigns support every stage of your audience journey. They help new audiences discover your brand, strengthen consideration with targeted messaging and drive high intent actions that support commercial outcomes.
By integrating paid activity with your search, content and social programmes, we create a system that compounds results over time. This ensures paid media does more than generate clicks. It builds visibility, strengthens trust and supports long term growth.
Put us on the front page of Google. That led to not only really good increases in donations of individual computers, but also enabled us to get that web presence that enabled our business donations to grow.
J. Turing, The Turing Trust
Build campaigns that drive meaningful results.
If you want paid media that reaches the right audiences and supports your commercial goals, we would love to learn more about your organisation and your objectives.
Let’s talk. Book your strategic workshop.