Making Metis the model for low-carbon retrofit
The challenge
Building confidence in a new decarbonisation delivery model
Metis is a fully funded solar and battery solutions offering, created to remove the cost and complexity that have historically slowed low-carbon retrofit across the UK.
As a relatively new proposition in a cautious public-sector market, awareness was low, branded demand was limited, and local authorities needed reassurance that Metis was not another pilot – but a credible route to delivery.
They needed to build visibility quickly as a new market entrant, and convert that visibility into qualified interest from councils considering wider rollout.
The strategy
Scaling proven delivery into wider demand
exceptional™ worked with Metis to develop and execute a digital marketing strategy that used their trial programme as proof of delivery and a foundation for expansion.
Activating delivery evidence
We engaged stakeholders across the trial programme to develop content grounded in real experience and measurable outcomes. This surfaced the lived impact of the trial and allowed Metis to demonstrate credibility through evidence rather than claims.
Reinforcing council confidence
We produced content that clearly articulated how the Metis model works at scale, from engagement through to installation. Distributed through paid social activity, this supported confidence among councils already familiar with the trial.
Converting proof into demand
The strategy focused on translating delivery evidence into action, contributing to four council-level leads within two weeks, validating demand and supporting expansion beyond a single programme.
The results
From proven delivery to council demand
exceptional™ converted evidence from the trial programme into tangible momentum for Metis. By clearly communicating proven delivery and model viability, Metis moved beyond pilot credibility and into active leads from local authorities.
Within the first two weeks, this resulted in four council-level leads, including renewed engagement from the trial council. Alongside this, sustained growth in branded awareness and LinkedIn followers reflected increasing confidence in the Metis model, positioning it as a credible, scalable route to low-carbon retrofit rather than another short-term trial.
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