skip to main content

Connecting vulnerable consumers to Intrum’s debt support

  • 3.3M

    campaign reach

  • 38K

    campaign traffic and content clicks

  • £0.21

    cost per click

The challenge

Reaching people in financial difficulty

Intrum is a people-first debt management company, supporting individuals to move out of debt through compassionate, achievable repayment solutions.

While much of Intrum’s work focuses on people already experiencing financial difficulty, they also recognised the need to reach people earlier, reducing stigma around debt, and making support more accessible when it is most needed.

This required a new approach. Intrum needed to use education to cut through during moments of financial pressure, build understanding of the wider context, and help people recognise when support could make a difference.

The strategy

Connecting people to support at the right moment

Our campaigns were designed to reach people at different stages of financial pressure and guide them towards better decisions or support when it mattered most.

Educational paid & organic social

We delivered an educational campaign across paid and organic social media during Black Friday, when spending pressure is at its peak.

People-led video campaigns

We managed and optimised a people-led campaign using existing video content, bringing the individuals behind Intrum’s work to the forefront.

Sharing clear guidance

We translated Intrum’s European Consumer Payment Report into clear, accessible digital content and distributed it through social channels.

Intrum

The results

Large scale reach at low cost

exceptional™ delivered three targeted campaigns that significantly strengthened Intrum’s public education and outreach. Together, the campaigns generated 3.3 million impressions and 38,000 content interactions, ensuring Intrum’s guidance reached people experiencing financial pressure at scale.

Paid activity was optimised to deliver this efficiently, achieving a 21p cost per click. This demonstrated that well-targeted, educational messaging can perform strongly while supporting earlier engagement with debt guidance.

Ready to create your digital strategy?

When you’re ready to talk about your AI driven discovery, SEO, analytics or your marketing strategy, get in touch.