COO
Having joined the team in 2013 as a project manager, Greg previously become Operations Director in 2020, and is now COO of exceptional™.
His role includes team oversight, company finances, making and implementing strategic decisions, and communicating them with our team, clients, suppliers and partners. Ultimately, he is responsible for ensuring the continued success and growth of the company.
B Corp Month 2025 is upon us. It’s a great time to reflect on how far we’ve come, yes, but more importantly, it’s another reminder that B Corp certification isn’t the end – it’s just the beginning. The real work lies in continuously striving for improvement, staying curious, and challenging our own assumptions. In June […]
I’m going to try and answer a very difficult question: Does the purpose-driven marketing we do at exceptional™ help companies have a positive impact on the world, or does it only inflate their apparent impact? Or, to look at the bigger picture: Can marketing actually have a positive impact, or does its place in our […]
In June 2024, exceptional™ was awarded B Corp status, with a B Impact Assessment score of 89. Fantastic! But at the end of the day, that certification is an acknowledgement – a piece of paper, a plaque, a new entry in the B Corp directory. It doesn’t make us a different agency to the one […]
exceptional™ has achieved B Corp™ Certification! It shows that we have met high standards of verified performance, accountability, and transparency on factors ranging from sustainability and employee benefits to charitable giving and supply chain practices. As a milestone, our certification underscores our commitment to leveraging our digital marketing expertise to have a positive impact on […]
Your business won’t do good just because your team is full of good people. However, if we’re going to take the next step and ingrain high environmental and transparency standards into companies across the UK, each company needs to be judged relative to its ability. For example, a 4000-person international corporation should be held to […]
Back in August I announced that we are starting our journey to becoming a B Corp. B Corps are businesses verified to meet high standards of social and environmental performance, transparency and accountability. Businesses can’t have morals – at least, not ones reliant on the personal attitudes of the people working at them. That’s not […]
Businesses don’t have morals. Businesses can’t have morals. That might sound cynical. I disagree. A business is a mechanism for making money. If morals replace money as your business’ bottom line, your business will run out of money. Whatever good your business was doing will disappear along with it. We need to accept that a […]
Agnostic thinking gets a bad rap. It’s seen as wish-washy, non-committal, even cowardly. Pick a side. Take a risk. Buy bitcoin. Cash out. Put it all on red. Live dangerously. Figure out what your principles are and don’t waver. Positive agnostic thinking isn’t about avoiding decisions, however. It’s about freeing yourself from preconceptions that might be […]
